Record Of The Day - "Fizzing with ideas and creativity, Berg has once again demonstrated her gorgeous songwriting, and we can’t wait to hear what’s next."
1883 Magazine - "What If" by Swedish American synthpop songstress BERG is a beautiful, melancholic and dreamy journey that has just begun to bloom."
Obscure Sound - "BERG, Alexandra Berglöf, shows an entrancing vein of understated pop with a hypnotic folk-leaning flow."
Sunday Guardian Live - "Now she has come to terms with the sadness and feels that life is divided by social highs and introspective lows, these extremes are explored in her songwriting."
THIS IS ME
BERG is a Swedish & American singer and songwriter based in London. Together with Faris Badwan, (lead singer of The Horrors), she has created an album titled “Fake Love.” Berg’s intimate lyrics about the dark side of life are set against Badwan’s dream-like and ethereal production, to explore Berg’s duality in this bipolar world. ‘Fake Love’ is about our modern experience: we binge on what is fake in order to escape our realities. She is independently releasing her debut single and music video in September 2019.
Whilst recording the album at Church Studios and Lynchmob, Berg performed at several venues around London such as Ronnie Scotts, The Troubadour, as well as in front of 3000 people at the Cambridge Festival. She also produced and starred in two music videos, set in parallel worlds: a theme central to her music.
Berg, (Alexandra Berglöf), was born in Stockholm, Sweden and grew up on a houseboat on the island of Djurgården. At the age of 5 Berg began intensive piano lessons under the strict supervision of a Romanian concert pianist. By 13, she was performing in concert halls all over Stockholm. Whilst studying to join a piano conservatory, she was scouted by pop producers for her singing. But after a family tragedy, Berg temporarily left Sweden and music behind.
Berg began writing and performing again in London. The fantasy in her music became her coping mechanism. With Badwan’s help, Berg has written an album that explores escapism- exposing the disguises we show the world, and the sides we choose to hide.